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Americans are tuning out as omicron rages. Experts call for health messaging to adapt

Access Health CEO Jeff Fortenbacher's nonprofit tries to provide better health care by offering l0wer-cost health insurance and offering counseling and care to low-income and minority patients around Muskegon, Mich., where the rate of full vaccination in that population is at a mere 14%.

He says the challenges of reaching these communities has gotten even harder lately. "It just cuts across that whole issue of trust and suspicion and not getting the information," he says. After two years of recommendations on masking, isolation, travel and vaccines, many are just checked out. "I mean, it's almost like white noise."

Even as the omicron variant of the coronavirus wreaks havoc on hospitals and COVID-19 kills over 1,500 Americans every day, public health leaders are struggling to get people to tune in to guidance that could help stem the contagion.

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Why Coronavirus Testing Is Falling Short in Many U.S. Schools -NYT

In California, storms over the winter break destroyed a million coronavirus test kits that were meant to help schools screen returning students. In Seattle schools, children waited for hours for virus testing, some in a driving rain. In Florida this month, an attempt to supply tests to teachers in Broward County turned up expired kits.

And in Chicago, a labor dispute, partly over testing, kept students out of school for a week.

As millions of American students head back to their desks — Los Angeles, the nation’s second-largest school district, started classes on Tuesday — the coronavirus testing that was supposed to help keep classrooms open safely is itself being tested. In much of the country, things are not going well.

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